Balanced Digital Marketing Solutions

Focus on the possibilities for success, not on the potential for failure.

Napoleon hill

Over the last 2 years I’ve been in a bit of a dark place while struggling with a crossroads. I had started Happy Balance, I had a vision for what I wanted to accomplish and hopes for how to get there. The reality was that, none of it came to fruition. Not one step in the direction that I was hoping for and I got distracted. Distracted with a job that wasn’t what I signed up for, distracted with life choices that didn’t go as planned. That distraction led to a lack of motivation, which then led to depression.

I was lost, sad, frustrated, annoyed and felt like a failure. I had done what I knew I shouldn’t do…”focus on the potential for failure…”. It filled my soul and so I went in a direction that I didn’t want to go in, hoping for a security that would “allow” me to stay on track. But, is this security just a fantasy?

Success is not final; failure is not fatal: it is the courage to continue that counts.

Winston s. churchill

No it wasn’t the security, it was my lack of courage.

Courtesy of Giphy

I had failed to take my own advice and failed to recognize that my lack of courage stemmed from my lack of confidence. I was off course and unsure of how to get back. I moved back to LA in an effort to physically be close to the resources I thought I needed to stick with my plan.

But, my biggest failure was my inability to pivot. I didn’t adjust to my life as a single mother with a kid in elementary school (major difference from when he was in pre-school), in Los Angeles, with no family, very little support and most close friends moved away. Financially I had to focus on the changes with my rental home in Nashville. All of these life changes, adjustments took me away from me getting my business off the ground and moving it forward. Could you say that these were excuses? Maybe. But in the hierarchy of my life, I had to make choices. First is my son, job, bills, home, then if there was anything left…me.

I’m hard on myself, harder than I probably should be. I had let my failure shake my confidence and that trickled down to my courage and so I stopped working on Happy Balance to get myself together.

Imagine a small business, same challenges, same concerns. They have to prioritize and something falls by the waist side when that happens. That thing is usually marketing. Time + Revenue = Resources. I didn’t have the time, I certainly didn’t have the revenue equating to minimal to no resources. No time to think about how to pivot and adjust.

The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it, whether you choose to persevere.

Barack hussein obama

So instead I’m persevering. I’m not letting my failure affect how I approach the next phase of my business. I have a few goals to achieve and I’m realistic about the time needed to move things forward. I’m taking baby steps and I’m ok with that. As long as those baby steps move forward in a direction that creates growth. I’m not sure where this road will take me, but I’m getting back on track and excited to see where I take it from here.

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